Vanderbilt Center for Marketing Insights Lab Publications
See below for a select list of recent publications by Insights Lab members. Click the links to learn more!
An Overture to Overeating: The Cross-Modal Effects of Acoustic Pitch on Food Preferences and Serving Behavior
A Self-Regulatory Model of Resource ScarcityWhen Seeking the Best Brings Out the Worst in Consumers
Gender, Risk Tolerance and False Consensus in Asset Allocation Recommendations
Connecting with Celebrities: How Consumers Appropriate Celebrity Meanings for a Sense of Belonging