Vanderbilt Center for Marketing Insights Lab Publications
See below for a select list of recent publications by Insights Lab members. Click the links to learn more!
An Overture to Overeating: The Cross-Modal Effects of Acoustic Pitch on Food Preferences and Serving Behavior
A Self-Regulatory Model of Resource Scarcity
Confidence Intervals for Assessing Sizes of Social Network Centralities
Connecting with Celebrities: How Consumers Appropriate Celebrity Meanings for a Sense of Belonging
Gender, Risk Tolerance and False Consensus in Asset Allocation Recommendations
In Social Network Analysis, Which Central Index Should I Use?
Mean Centering Helps Alleviate “Micro” But Not “Macro” Multicollinearity
Mean Centering, Multicollinearity, and Moderators in Multiple Regression: The Reconciliation Redux
Mental Simulation and Category Knowledge: Product Evaluation Through Transportation
Representing Confidence Regions to Clarify Brand Positions
Statistical Perceptual Maps: Using Confidence Region Ellipses to Enhance the Interpretations of Brand Positions
The Median Split: Robust, Refined, and Revived
Toward a More Nuanced Understanding of the Statistical Properties of a Median Split
What Happens in Vegas Stays on TripAdvisor? Understanding Narrativity in Consumer Reviews When Seeking the Best Brings Out the Worst in Consumers