Team-Based Marketing Research Projects
We believe that students benefit from working on real projects for real companies.
Accordingly, during the 2020-2021 school year, Professors Kelly Goldsmith and Jennifer Escalas are coordinating team-based marketing research projects that pair student teams with real clients who have marketing research needs and would like assistance.
The student teams for these projects will be comprised of 3 – 6 students, enrolled in either the MBA or the Master of Marketing degree program at the Owen Graduate School of Management. The duration of the project will vary as a function of the client’s research needs; however, a typical project will be fulfilled in 7 – 14 weeks.
The only obligation that is required from the client is that each client (or an appointed contact person from their organization) should engage with the student team periodically as they work on the project. The specific nature of these engagements can be determined by the client and the student team. Engagements can be something as simple as reviewing a document the team has sent and providing feedback. Face-to-face meetings and/or extensive conference calls are not required. Clients have no financial obligation to the Owen Graduate School of Management or to the student team.
If you are interested in serving as a client and working with a student team in the coming school year, please click the button below to learn more about the typical steps in the process. Note that in order for a client to be considered for the 2020-2021 school year, they must submit the Client Charter prior to October 1, 2020.