Steven S. Posavac


E. Bronson Ingram Professor in Marketing

Master of Marketing Faculty director

Steve Posavac blends his knowledge of psychology and marketing to determine how to use the principles of consumer psychology to improve managerial decision making and organizational performance.

Professor Posavac is the Faculty Director of the MMark program. He served two terms as an Area Editor for the Journal of Consumer Psychology, and is the Editor of the Owen School’s SSRN Research Paper Series. He serves on the editorial review boards of five journals, was a co-chair of the Society for Consumer Psychology conference, and chaired the Advertising and Consumer Psychology conference. He is a past President of the Society for Consumer Psychology.

Professor Posavac’s research focuses on consumer and managerial judgment and decision processes, advertising and persuasion, and issues of marketing and society. Current projects explore investing decision making, individual differences related to persuasion, and the role of marketing in the well-being of female consumers.


University of Utah Ph.D., M.S.

Knox College B.A.


Selling Strategy: Promotion, Persuasion, & PR

Brand Management

MMark: Immersion Directed Study