Dawn Iacobucci


E. Bronson Ingram Professor of management in marketing

Dawn helps students and corporations use marketing analytics to solve a variety of business problems. Professor Iacobucci has consulted for top multi-national corporations, including Cisco, Merck, Yamaha, Procter & Gamble, and Hewlett-Packard. 

Professor Iacobucci conducts research on networks, customer satisfaction and service marketing, quantitative psychological research and high-dimensional data models. She builds “geeky” network models for large social networks, structural models for international databases on customer perceptions of value, and statistical tests for mediation analyses.


Garrett Evangelical Theological Seminary M.T.S.

University of Illinois, Urbana-Champaign M.S., M.A., B.S.


Marketing Analysis

Marketing Strategy