professor of marketing
An expert in consumer products marketing, brand management and consumer behavior, Steve Hoeffler focuses on how radically new products are marketed. Steve has consulted for companies such as Procter & Gamble, IBM and Fujitsu. He spent seven years working in marketing for NCR / AT&T.
Professor Hoeffler's expertise in consumer products marketing, brand management and consumer behavior has been featured at conferences and seminars held by academic and professional associations, including the Association for Consumer Research, the Society for Consumer Psychology and the American Marketing Association Educators Conference.
Duke University Ph.D.
University of California, Davis MBA
San Diego State University B.A.
Health Care Marketing