Lauren Freedman

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Lauren freedman, Brand manager coca-cola north america


Lauren Freedman graduated from Owen’s MBA program in 2014 and currently serves as the brand manager of smartwater, part of the Coca-Cola global portfolio. Lauren began her career after graduating from The University of North Carolina, Chapel Hill and moving to Washington, D.C, where she captured diverse experience in marketing, public relations and public affairs. Since her Vanderbilt MBA, Lauren has continued to learn different businesses, and her brand experience includes stints on multiple billion dollar brands at The Campbell Soup Company and Georgia-Pacific, LLC. Now at The Coca-Cola Company, Lauren focuses on the consumer to drive strategic growth for the smartwater brand.

Lauren lives in her hometown of Atlanta and enjoys pilates, traveling, gardening, and supporting local organizations such as the HIGH museum and the Atlanta Botanical Garden.